In the world of hospitality, restaurants and bars constantly strive to improve their customer experience and increase revenue. One way to achieve these goals is by leveraging the data collected from their booking systems, such as BISTROCHAT and SEVENROOMS.
By activating this data, restaurants can gain valuable insights into their customers' preferences and behaviors. And if the booking systems are linked with their POS, they can identify popular dishes or drinks, peak reservation times, and even which tables or areas of the restaurant are most in demand. Armed with this information, restaurants can make informed decisions about their menu, staffing, and overall operations.
But perhaps one of the most significant benefits of using this data is the ability to reactivate previous clients. Studies have shown that it can cost up to five times more to acquire a new customer than to retain an existing one. By analyzing their booking data, restaurants can identify customers who haven't visited in a while and create targeted marketing campaigns to entice them back.
According to a study by Bain & Company, , increasing customer retention rates by just 5% can increase profits by 25% to 95%
Word-of-mouth referrals have been found to be the most influential factor in consumers' purchasing decisions, with 92% of consumers trusting recommendations from friends and family over other forms of advertising (Nielsen).
Existing clients are 50% more likely to try new products and spend 31% more compared to new customers (Invesp).
In survey conducted by Invesp,, 78% of respondents said they prefer brands that seek their feedback and act on it, indicating the value of nurturing existing client relationships for improving a business's operations.
For example, a restaurant could send a personalised email to a previous customer, highlighting new menu items that match their previous preferences. They could also offer a loyalty program or discount to incentive a return visit. By focusing on reactivating previous clients, restaurants can build long-term relationships and create a loyal customer base that generates consistent revenue.
Of course, acquiring new customers is still important for any business, and the data collected from booking systems can also be used to attract new clients. By analyzing the demographics of their existing customers, restaurants can identify potential new audiences and tailor their marketing efforts accordingly.
In conclusion, the concept of using data collected from booking systems like BISTROCHAT and SEVENROOMS is a valuable tool for restaurants looking to improve their operations and increase revenue.
In Hong Kong, most of the restaurants do not make use of this gold mine of marketing opportunities. Lack of time, competences, right system, or a bit of all…
And when a restaurant uses these systems for 1 year, the database size is around 8000 qualified clients, at least. The potential is massive !
At MARTY we have created a package that helps you to collect more efficiently your Data, segmentate them, and create the right automated or manual scenario to activate each type of client according to their behaviors and potential of business.
A complete package where we take care of everything ( team of experts, tools, strategy, and content), for only HK$7,880 / a month.
> Quick calculation : it corresponds to the revenues generated by a table of 10 guests for a normal restaurant today. So your action need to generate 1 booking of 10 guests only to start to generate revenues ! A unique Return On Investment for restaurant marketing.
We call it DATA-DRIVEN MARKETING! And we love it.
As it’s the most important and rewarding marketing action to have nowadays.
You use BISTROCHAT and SEVENROOMS for your bookings?
You want to know more about how to make it happen in your shop ?
Contact us now and let’s give a kick in your marketing efficiency!
Pierre.